Business Business Technology

Why Website Consultants are Vital to Your Business

The majority, if not all, of modern business is conducted on the web. That means having a website. Having a website means playing a constant game to see if it can achieve and retain good rankings on search engine queries. And that means employing website consultants to do some web development UK on your behalf.

Almost all new business for a website comes from customers who stumble across it by making a search query in a search engine. The search engine returns results that it thinks are most likely to match the terms being searched for. The user usually clicks on one of the top ranked sites returned for his or her query. If it is genuinely relevant, then he or she is more than likely to buy from it. That is how new web business is created, and it is also the first and most important reason why website consultants are absolutely vital to all businesses.
Any web development UK company or expert will tell you that just having a website is not enough to get any success in the online business world. This is because there are definitely hundreds, probably thousands, and quite possibly even hundreds of thousands of websites that sell exactly the same product or service as you. If you have a site built and get it online, you are just as likely to sell nothing at all as you are to sell anything – because no web users know where you are.

Website consultants are able to overhaul your website, making it more visible to search engines and so more profitable to you. A web consultant will check your site for a list of important attributes, and advise where those attributes fail to be embodied. So, for example: good web development UK requires that your site has been programmed in a certain way, and that the files for your site (all its pictures, images and so on) are saved in a sensible and neat order. A search engine prefers sites like this to sites where the programming is less regimented.

Do you know how regimented or not the programming on your website is? Most people do not, and would not know where to start. Website consultants can peer around inside a website and see how it has been structured, how it has been put together. That will allow them to develop an accurate picture of what kinds of web development UK strategies need to be put in place to raise your site’s visibility in the eyes of the search engines. And that means more visitors, more sales, more profit and a better experience of online trading. In the modern business world, no one can afford not to have a website – and no one with a website can afford to ignore the services of website consultants. It is a stark truth but a real one: either employ an expert, who can direct your web strategy on a proper footing – or fail.


Is Call Handling Being Managed Properly for Your Business

If you need call answering services, then you cannot depend on a machine to perform the work for you, especially if you have emergency calls that must be answered too. Any telephone calls managed and routed today need to be handled so they are professionally answered and responded to immediately. Even if the call is not of an emergency nature, it still needs to receive this kind of attention.

We live in a world that is never totally asleep. Companies today, both large and small, must be prepared to receive telephone business calls both day and night. This is especially true if a company offers specific information or important support services. Whether you own a company that works with informational products or manufactured goods, you need a telephone answering service that gives the impression that calls are handled in-house.

When you rely on a third party for call management services, you are making sure that your calls are not only answered, but that they are handled professionally. Services supply rapid responses to consumer enquiries, emergency callers and shipment requests. Businesses that can take advantage of live telephone answering include:

  • Emergency info services
  • Manufacturing support services
  • Health services
  • Property management services
  • Lift services
  • Onshore and offshore gas and oil support
  • Legal services or solicitors
  • Veterinarians
  • Traffic control and road maintenance

Out-of-Hours Call Management

Out-of-hours call management is designed to meet certain business needs regarding products or services. When a contact phones your company, the answering service uses call centre technology to recognise your business number.

The receptionist or operator greets the customer using your business name and desired greeting. The operator then proceeds by either taking a message, forwarding the caller’s enquiry or call to the proper employee, or contacting the staff member who can assist the customer outside of regular business hours. The call handling that is managed by phone answering services is also designed to cover e-mail, pager and fax services, all of which efficiently help a business to communicate optimally.

Smooth Support Services

Providing successful professional support for telephone calls requires a number of skills. Call centre operators must not only possess technical knowledge, but also be well-versed in customer relations, thereby meeting client demands professionally and effectively. A smooth support experience is based on the way calls are managed and a caller’s first impression.

Some operators use a script that they follow for specific companies. The whole idea is to provide an environment over the phone that is welcoming and comfortable. Customers should feel encouraged to ask questions and leave their names and numbers. Within just the first moments of a conversation, the customer is able to sense how the call will proceed. The support operator should convey a caring and friendly phone demeanour.

The Moderators of Business Calls

Call centre operators at telephone answering companies are the moderators of calls. Therefore, it is essential that they recognise where they are in the call framework, from the moment they open a call to the ending of the call or resolution of a problem. They should be aware of how long it takes them to open and close a call, so they can figure out how much time may be needed for troubleshooting activities.

It Pays to Know How to Listen

Call centre operators must also be good listeners. It is up to them to resist certain distractions and focus on the customer’s needs. Even if they know what customers may be saying and may want to intervene, they should let them finish what they want to say. Active listening is an art – an art that involves knowing what customers are trying to say, and what they are not saying. Professional operators can find cues in a customer’s tone of voice. The tone that is being conveyed can tell an operator a lot about a customer, thereby making an answering service operator a form of support that gives a company an edge in the marketplace.

No Dead Air Time

Professional telephone operators are interested in the customers that are calling and the issues they are addressing. They maintain a conversation whilst investigating an issue, or try to direct the call to another party. They often explain what they are doing in order to resolve an issue or why they are doing it. If a customer does not understand a term, they are more than happy to explain it. They make sure the customer is always apprised of what they are doing during the call.

In many instances, customers will call to vent. They will become even more frustrated if they reach a phone answering device. A professional operator then can act as a mediator if an issue has caused some concern for one of your customers. Operators in the trade do not take any venting personally. They avoid absorbing the customer’s frustration.

Using Empathy

Empathy is a strong suit of telephone operators. When this quality is employed, customers feel more assured that an issue will be resolved or their call will be returned. Telephone operators, when using empathy and professionalism, can help your organisation excel in terms of reputation and credibility.

The hallmark of a professional telephone answering service is that it employs operators who are both calm and poised. Any frustration on the job can be dealt with more easily when this approach is used. All these skills come into play when operators place themselves in the customer’s shoes.

The greeting that is extended is essential. This is the speed or the time it takes for the operator to answer a call. In most cases, a phone that rings more than three times is too long of a ring. If the caller has to wait this long, normally boredom sets in. Of course, if the call is answered too quickly, an operator may startle the customer. Usually, finding a middle ground is about right. Picking up the call after the first ring and just before the second is preferred.

A simple greeting is better than a longer drawn-out greeting too. For example, it is better to say, ‘The Carson Company, this is Jill, may I help you?’ You don’t want to say, ‘This is the Carson Company, this is Jill speaking. How may I help you?’ Saying ‘This is Jill speaking’ is superfluous. Obviously, leaving that part out is a better approach. The tone of voice and the rate of speech are also essential. Operators should not speak too slowly or too quickly. Again, finding a middle ground is a better approach.

Online Business

Unleash Your Inner Song with the Perfect Online Backing Track

Ah, music – even in an age as divided as ours, it’s one of the truly inspirational things about the world. Few things unite like an amazing song. From Bach to the Beatles, the Rolling Stones to Rihanna, old rockers to young starlets, boy bands, and everything in between, we all love music.

And we all have a song we’d like to share with the world!

With that being said, how you share that song is going to take some figuring out. Sure, you might try to press play on your iPod and sing along, but there’s every chance you’ll run into acoustic and, in some cases, legal problems if you do. Thankfully, with the help of the best backing tracks online today, you can sing and record with the latest songs from every leading genre.

Affordable Songs

One of the biggest obstacles for people looking to sing can be the cost of music. Of course, this is nothing new – after all, for centuries, music was the domain of the moneyed. Nowadays, however, music is as affordable and widespread as it has ever been. With that said, if you use an unlicensed version of a song in a professional jingle, TV commercial, or YouTube video, you can face legal action.

That’s why the best sites for online backing tracks work to provide customers with backing tracks with are both affordable and legally legitimate. The tracks you buy can be used legally in media projects. As such, they are a fantastic investment for anyone looking to use backing tracks in a professional capacity.

Different Types of Tracks

However, with that being said, there are many different types of backing tracks from many different genres.

In addition, there are many acoustic factors to take into consideration as well when selecting a backing track. After all, different settings have different acoustic needs and requirements. Singing or busking in the open air has a very different sound to it, and thus a different set of acoustic requirements, than does singing in a confined space. Moreover, different confined spaces have different needs. If, for example, you are involved in musical theatre or opera, you know full well that no two theatres have precisely the same acoustic requirements.

As such, the best providers of online backing tracks work to provide their clientele with tracks which can be played in a variety of different acoustic settings, thus ensuring the best sound quality possible.

File Compatibility

If you plan on recording that backing track and using it in a jingle, TV spot, or YouTube video, you’re going to want to make sure it’s compatible with any editing software you may be using. The best providers of backing tracks understand this, and provide tracks which are compatible with most leading editing formats.

Unleash your inner song with the best backing tracks online!