Whether this is your first time building out an e-commerce store or you are looking to develop one of many, design can be one of the most important factors to keep in mind when creating your website. Your e-commerce store needs to have some specific design choices in order to encourage your customers to make it through the checkout process and put in their order.
Here are some design elements you want to make sure that you incorporate when building out your store.
Table of Contents
Mobile-friendly
When you go to create your design, one of the first things you are going to want to keep in mind is whether or not your website will work properly on a mobile device. Not only does this make it easier for customers to trust and purchase from you, but it also makes it better if you are planning on using SEO as a part of your strategy in order to get new clients. Google tends to value sites who have a mobile-friendly design first, and customers might drop off if they find that they have a hard time navigating your site.
Standard text and font sizes
Likewise, text that is too difficult to read or does not offer enough spacing can cause major problems for buyers. If they find it too difficult to research your product or service, they might drop off your site and you will lost a sale. Fortunately, with tools like headless commerce, you can often make changes on the frontend of your website without majorly affecting the code on the backend. This can make it much easier to make these changes to your store without having to hire someone.
Simple checkout
The place where online businesses most often lose customers is during the checkout process when they actually have to put in their credit card information. This can be intimidating for them if they don’t feel like you are providing the security necessary in order to make that happen. This is why you should take time to make sure that you checkout process is as simple as possible and that there aren’t any hiccups when you customers go to put their information into the available forms.
Consistency with branding
Your brand says a lot about your business, which is why you will want to make sure that you keep it consistent throughout your site. Customers can easily be turned off if they feel like they have navigated to another website—especially if it happens to be during the checkout process. Make sure all of your colors, buttons, logos, and more are the same so they know they are still in the right location.
In summary
Design is often an underrated consideration when it comes to creating an e-commerce store, it and it’s one that you will want to make an effort to put time and energy into in order to bring in the customer base you want.
