Business cards are used to promote you as well as your business. Business cards are one of your most powerful tools when it comes to promotion. Your contact information is on the business card making it easily distributed and easily accessible to clients and potential clients. If you take your time and be creative when you are designing your business cards they can be a more effective promotional tool.
Attractive design dresses up your business cards. It is important to remember to use a font that is easily read. You should also provide multiple ways for people to contact you. All of these factors are important, but the copy on your business card has the ability to really grab the attention of prospective clients. Well written business card copy can make the card more effective.
Business card copy is one of the most overlooked and misunderstood tools in business promotion. Most everyone remembers to add their business name as well as their name, title, business address, and phone number some even remember their email address. All of these things are important for your clients to be able to contact you. You can utilize your business cards to add incentive for your clients to contact you.
Company slogans are used in advertising, these slogans stick in their customer’s minds. A catchy and creative tagline on a business card can do the same thing. Space is limited on business cards so tag lines need to be fairly short. You can use word play or rhyme to create a memorable tagline. Action words that highlight the benefits of your products and services can help increase the effectiveness of your tagline.
Putting your website’s address on your business card gives clients a way to learn more about your business. You can also list a couple of your helpful features that your website has on your business card. For example you could include, “Free templates available for your use at http://www.yourwebsitesname.com”. This provides incentive to go to your webpage to see what your business is all about.
Advertising ongoing promotions and sales can be done with business cards as well. If you offer discounts or customer referral programs mentioning it on your business card can increase awareness. If your business makes sales online may also want to think about adding online coupon codes on your business cards. Having your clients pass out business cards to friends and family can also be a great way to generate business. You can leave a stack in the salon or with your hair dresser for them to pass on to clients too.
The back of your business card can be utilized as well. You can use it to print coupons or to list your products and services. Witty quotes or testimonials can also be placed on the back of your business card. Putting a schedule or a checklist on the card can transform it into a valuable tool for your clients giving them incentive to hang on to the card. The possibilities of what the back of the card can contain is limited only by your imagination. If you are adding value for your customer and it fits neatly on the back of your business card go for it.
Your business card copy is important. Good business card copy will increase the chances your card won’t end up in the trash as soon as you are out of sight. Make the most of the space provided, give good contact information, and give your clients a reason to look you up.
